Launch new sports games.Soccer is the world's most popular sport, and FIFA Mobile Coins there is no greater way to capitalize on that curiosity than by releasing more adventures on the greatest and fastest-growing gaming platforms, which are mobile devices. EA has experienced great success with FIFA Mobile at Asia where the sport has 21 million players. But there is more to come. As a part of this agreement, EA will launch multiple cellular offerings inside the FIFA franchise, including a free-to-play PC variant. The company believes these games can hit 80 million gamers in over 15 nations.
The pending deals to obtain Glu Mobile and Codemasters (LSE:CDM) will assist EA in this broad expansion program across EA Sports. Glu Mobile can help expand EA Sports franchises on mobile, given the achievement Glu Sports has experienced its Harness Sports Baseball franchise. And EA believes Codemasters, that possesses top racing games such as F1, DiRT, and Project Cars, will empower EA Sports to innovate and expand its international audience for racing amusement.
Wilson said on the current earnings call that this is just the start. EA is currently relaunching its college football franchise, which is presently under development. There's also an expansion in another game, which Wilson wouldn't name, starting next year.
What's the fiscal opportunity?EA estimates that the global market for sport video games is over $11 billion with $7 billion on the console and PC, while the market for cellular is $4.3 billion. For perspective, EA's complete bookings are expected to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the opportunity to obtain more market share in sports is a major development opportunity.
What is more, spending on sports is growing faster than other game forms with cellular sport increasing at a compound yearly rate of 24% during the last four decades. EA's goal to achieve 500 million players and audiences should not be sudden. The market for interactive entertainment was rising since day one. New technologies and strategies to play games like cloud-based subscription services and cellular platforms have only enlarged the audience over the past ten years and buy FUT Coins will keep doing so.
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